How to Trade WPP shares (WPP)

To trade shares you can either use a traditional stock brokerage firm (such as IG) or you can use a CFD service, such as Plus500 We'll explore the pros and cons of both approaches in a moment.

Currently, IG charge a minimum of £5* per trade for buying and selling shares online, while Plus500 charge 0.17% above the spreadThe spread is the difference (in pips) between the buy price and the sell price.

Example: If the current buy price of EURUSD is 1.0004 and the sell price is 1.0003, there is a 1 pip spread. for stocks such as WPP

*For frequent traders or clients who place at least one CFD trade or Spread bet per month. Applies to UK shares only.

Pros & Cons of Trading WPP shares (WPP) as a CFD

A CFD (or 'contract for difference') is a way of trading instruments like shares without having to own the shares. Here are some of the pros and cons of CFD trading compared to using a traditional stock brokerage.

Advantages:

• The main advantage of a CFD broker is the leverage they offer their clients. This means that a trader would require a much smaller account sizes relative to the size of a trade in comparison to a traditional share dealing broker.
  
  For example, offer leverage of 1:10 on WPP shares. This means that at the current price of £1,566.08 per share, to buy 50 WPP shares with no leverage, it would cost a total of £78,304. However, using leverage of 1:10 , a trader would only require an account size of £7,830 to place the trade with a CFD broker like Plus500
  
  
• CFD brokers allow traders to go long or short, which means a trader could benefit from rising and falling markets.
• CFD brokers usually do not charge a commission and instead have their fees included in the spread.
• CFD brokers like AvaTrade that offer the MT4 platform, allow clients to use expert advisors to automate their trading strategies.
• UK shares that are purchased as a CFD are not liable for the usual 0.5% stamp duty payable with a traditional share purchase (please note that tax laws can change and are subject to individual circumstances).
• Unlike traditional brokerages that only offer stock trading, CFD brokers like Plus500 give access to a wide variety of instruments like stocks, commodities and currencies.

Cons:

• As mentioned, leverage is a double-edged sword that can magnify both gains and losses. And as with all trading, traders are at the risk of the markets moving against them.
• CFD brokers typically charge an overnight fee for holding a long position overnight. This is essentially the cost of borrowing the money from the broker to purchase the shares on margin. There would be no overnight fee if you closed the position on the same trading day. Therefore, this would only be a disadvantage if you are not a day trader or intraday trader.
  
  For example, Plus500 currently charge an overnight financing fee of 0.03% for individual equities. This means that for the example trade above, it would cost a trader £0.05 every day the position was open.

For further information on trading stocks as a CFD, visit out "trading stocks as a CFD page". It is important to remember leverage can work both ways and magnify gains and losses.

*All information collected from https://www.Plus500.com/uk/, see website for full terms and conditions. Your capital is at risk. Last updated on 20th March, 2017.

WPP: Key Stats & Background Information

WPPshares are currently priced at £1,566.08, after opening the day at £1,589.00. As of 20/08/2017, WPP have #N/A million shares available, bringing their market capMarketing capitalisation is the value of a publicly traded company, calculated by multiplying the current share price by the total number of shares available. to £22,028 million.

This market cap makes WPP the 28th largest stock on the FTSE 100 index by market capitalisation. In the past 30 days, the WPP share price has decreased by -2.12%, from £1,600.00. In the past 90 days, it has ' ; decreased by -8.42%, from £1,710.00 to the current price of £1,566.08.

In terms of trading activity WPP is the 31st most actively traded stock in the FTSE100, with an average of 3,896,900 shares being traded per day.

WPP had a profitafter tax for the financial year ending 17/09/2016of £1,245 million, an increase from £1,152 million for the financial year ending 12/09/2015, an overall 8% change in profit after tax.

WPP was listed on the London Stock Exchange on January 2, 2013, and can be traded on Monday-Friday between 8am and 4.30pm GMT (UK time).

WPP paid a dividend of 42.49p in 2016, an increase from 35.27p in 2015.

Top 10 FTSE 100 Companies by Trading Volume

Company	Trading Volume
Lloyds Banking Group PLC	123,125,371
Vodafone Group plc	38,292,141
Glencore PLC	34,399,989
Barclays PLC	26,452,321
BP plc	23,037,083
HSBC Holdings plc	20,395,925
Tesco PLC	18,487,431
Legal & General Group Plc	11,768,710
Centrica PLC	10,983,657
BHP Billiton plc	10,785,710

Top 10 FTSE 100 Companies by Market Cap

Company	Market Cap
Royal Dutch Shell Plc	£202,575,736,334
HSBC Holdings plc	£147,744,095,992
Unilever plc	£134,156,089,312
British American Tobacco plc	£108,981,811,043
BP plc	£86,838,965,545
BHP Billiton plc	£78,444,455,668
GlaxoSmithKline plc	£73,163,989,110
Diageo plc	£64,283,735,522
Rio Tinto plc	£63,480,686,496
Vodafone Group plc	£58,541,203,267

Technical Analysis

In the past 52 weeks, WPP's shares hit a low of £1,531.00 and a high of £1,928.07. This means that their current share price is 2.29% above the 52-week low and 18.77% below the 52-week high.

Comparison of WPP's EPS & P/E Ratio with other Media companies

WPP has a price/earnings ratio of 16.38. For comparison, Relx's P/E ratio is 20.07 and SKY's P/E ratio is 13.44. WPP's basic earning per share from continuing operations for the 17/09/2016 financial year was 90.00p, which was an increase from the previous financial year of 23.40p.

Company	Basic - EPS	P/E Ratio	Market Cap (Million)
WPP ( LON:WPP)	90.00p	16.38	£22,028
Relx ( LON:REL)	56.30	20.07	£34,166
SKY ( LON:SKY)	39.00	13.44	£16,365

*Information is provided "as is" and solely for informational purposes, not for trading purposes or advice, and may be delayed.